Which Platform Is Higher for You? (2022)

It’s no secret that beginning an ecommerce enterprise is changing into increasingly widespread lately.

In actual fact, ecommerce gross sales within the US grew to $870 billion in 2021, up 14.2% over 2020 and 50.5% over 2019. Loopy, proper?

So, when you’re contemplating beginning an internet retailer, you’re definitely not alone.

However with so many choices obtainable, it may be troublesome to resolve which one is best for you.

In relation to ecommerce platforms, Shopify and Amazon are two of the most well-liked choices. However which one is best for you?

The principle distinction between Shopify and Amazon is that Shopify is a platform that permits enterprise to start out their very own on-line shops, whereas Amazon is a single market with tens of millions of sellers.

On this article, we’ll break down the professionals and cons of every platform, so you may resolve which one is greatest for your small business. Let’s go!

Shopify or Amazon: Which one is greatest for you?

Searching for a fast reply?

If that’s the case, check out these important advantages of Shopify vs. Amazon:

Advantages of Shopify Advantages of Amazon
Full management over the feel and appear of your retailer. Faucet into an enormous buyer base.
Extra freedom on what merchandise you may promote. Reap the benefits of folks’s belief in Amazon.
Decrease charges. Presents a sophisticated achievement resolution (Amazon FBA).
Extra choices to select from to your achievement technique. A stronger flywheel impact.
Higher customer support.


  • Shopify is best for you if you wish to begin an internet retailer and don’t thoughts engaged on getting guests to your retailer.
  • Amazon is best for you if you wish to faucet into Amazon’s tens of millions of web site guests and don’t thoughts working your manner up by means of the competitors and paying larger charges.

What are these platforms?

Earlier than shifting on to essentially the most vital variations between Shopify and Amazon, allow us to briefly introduce each platforms.

Nonetheless, when you really feel such as you already know what they’re for, be at liberty to skip over to the following part!

What’s Shopify?

Shopify homepage

Shopify is arguably probably the greatest – if not one of the best – ecommerce platforms on the market.

It’s designed to make it straightforward and reasonably priced for freshmen to start out their very own on-line shops.

Shopify is common for therefore many causes. And if reputation is any measure of an awesome platform, Shopify can declare that achievement as a result of it presently boasts nearly 4 million clients!

However what makes Shopify really easy to make use of?

Three important issues; their retailer builder, themes, and app retailer.

The shop builder permits you to construct and customise the look of your on-line retailer. And one of the best half is, you don’t want any coding for it!

Shopify online store builder

However wait, was that actually one of the best half?

Effectively, right here’s one other factor. Due to Shopify’s themes, you don’t have to start out designing your retailer from scratch.

Merely choose a theme from the Shopify Theme Retailer that you just assume will suit your model and use it as a starter template:

Shopify theme store

The final superior factor we wish to spotlight is the Shopify App Retailer.

It principally comes all the way down to the next:

For those who really feel such as you’re lacking any options from Shopify’s normal providing, there’s probably a Shopify app obtainable that does precisely what you’re searching for!

Shopify app store

In the long run, Shopify allows you to construct your personal on-line retailer, which may look one thing like this:

Gymshark mens homepage

That is Gymshark’s on-line retailer, some of the common manufacturers utilizing Shopify!

Word: If you need to see extra superior Shopify retailer examples, try this text!

What’s Amazon?

Amazon homepage

Amazon is without doubt one of the largest on-line retailers on the planet.

Based in 1994 by Jeff Bezos, Amazon began as an internet bookstore however quickly started remodeling right into a basic retailer that sells a a lot wider number of gadgets.

Right now, Amazon operates globally and sells nearly something you possibly can consider.

And so they don’t do all of it by themselves.

As an alternative, Amazon additionally brings on third-party sellers on their platform, permitting them to increase their catalog even additional.

And guess what? You may be a kind of 3,700 new sellers becoming a member of Amazon each day!

If that seems like a variety of competitors, we now have one thing comforting for you:

Annual net sales revenue of Amazon from 2004 to 2021

As you may see, Amazon’s annual internet gross sales income has been compounding for a very long time and reached a staggering $469.82 billion in 2021.

So, when you handle to seize only a tiny a part of that income, you’ll already do properly!

Right here’s what a typical product web page on Amazon’s market appears like:

Amazon product page example

The 6 most important variations between Shopify and Amazon

Now that you just higher perceive how Shopify and Amazon work, let’s dive into what makes them completely different!

1. The platform kind

Maybe, essentially the most vital distinction between Shopify and Amazon is that they’re totally various kinds of platforms.

Shopify permits you to construct your personal on-line retailer, whereas Amazon is an internet market with tens of millions of sellers.

Shopify provides you all options and instruments it’s worthwhile to create your personal on-line retailer, whereas Amazon focuses on constructing a market (which is Amazon.com) the place consumers and sellers are related.

Which means that Shopify sellers all function their very own web site by means of which they promote their merchandise:

Websites using Shopify

Simply take into consideration the Shopify retailer instance we gave earlier, Gymshark.com. It’s an internet retailer with its personal appear and feel, separated from another firms providing health gadgets.

In distinction, all Amazon sellers promote their merchandise by means of listings on Amazon.com, the place they’re all positioned in a single in depth checklist:

Amazon product listings

2. Buyer attribution

The following necessary distinction between Shopify and Amazon sellers is the way you attribute clients.

Shopify sellers should work on advertising to get guests to their shops, whereas Amazon already will get tens of millions of visits per day.

It’s possible you’ll know that Amazon will get a ton of visits day by day. In spite of everything, it’s the primary web site many individuals go to after they’re seeking to do some on-line procuring.

And when your product is listed on Amazon, you might get hundreds of pageviews in your itemizing with out having to do something!

That is a wholly completely different story on Shopify, the place every vendor has their very own web site. It signifies that advertising is crucial for anybody who desires to begin and run a Shopify retailer.

You’ll probably have to start out with any of the common advertising for ecommerce shops, resembling utilizing Fb Adverts, Google Adverts, or influencer advertising:

How to pick the right marketing method for dropshipping - Infographic

3. The method of making a model

Do you assume branding is a vital issue within the success of an ecommerce enterprise?

If that’s the case, you might need to listen right here.

That’s as a result of your skill to create your personal search for your listings differs vastly relying on whether or not you’re utilizing Shopify or Amazon.

Shopify provides nearly full management over the feel and appear of your model, whereas Amazon forces you to stay to their format.

With a Shopify retailer, you may resolve which colours you need to use, how your retailer is structured, the way you current your product, and far more. Which means that Shopify sellers can actually put their stamp on their retailer.

All in all, Shopify makes it a lot simpler to model your on-line retailer and find yourself with a great-looking web site just like the certainly one of Allbirds right here:

Shopify store product page example

Tip: If that impressed you, then you may try ten different ecommerce model examples right here.

So, what’s the choice?

Effectively, you may checklist your merchandise on Amazon, however you gained’t have as a lot management over the feel and appear of your listings.

And since Amazon is such an enormous market, you’ll probably have a a lot more durable time in terms of branding, constructing a loyal buyer base, and beating your competitors!

4. The achievement course of

One other crucial distinction between Shopify and Amazon is the choices you might have in terms of the achievement means of your orders.

Shopify permits you to select from a wide range of achievement strategies, whereas most Amazon sellers use Success by Amazon (FBA).

When beginning a Shopify retailer, you’ll have the choices to select between 4 important varieties of order achievement strategies:

  • Third-party achievement. Purchase your personal stock and let a third-party fulfill your orders.
  • In-house achievement. Handle the achievement of your merchandise your self.
  • Dropshipping. Promote merchandise with out holding them in your stock.
  • Print on demand. Design your personal graphics for the gadgets you promote and solely allow them to be manufactured when you obtain an order for them.

All of those are viable and customary choices for brand new Shopify shops!

In distinction, greater than 70% of Amazon sellers use FBA, which is Amazon’s model of a third-party achievement technique. You merely ship your merchandise to Amazon, and they’re going to guarantee they’ll attain your clients as soon as the orders begin rolling in.

How Amazon FBA works

5. Pricing and charges

Subsequent up is one thing that shall be completely different throughout most platforms you evaluate, the pricing.

Shopify costs a month-to-month payment, transaction charges, and app charges, whereas Amazon costs a month-to-month payment, referral charges, achievement charges, and different prices.

So, let’s speak about some numbers!

Shopify has three important pricing plans, starting from $29 to $299 monthly, though the most affordable plan is greater than ample for many Shopify shops.

On high of this, Shopify asks for two.4 to 2.9% + 30¢ USD per transaction. And lastly, you might need to pay some month-to-month or usage-based charges to your Shopify apps!

Shopify main pricing plans

Then again, Amazon provides two pricing plans, with the $39.99 monthly plan being the higher alternative for a lot of companies.

Nonetheless, like with Shopify, Amazon will add some charges on high of this.

As an illustration, they cost a referral payment of 8 to fifteen% per transaction, a achievement payment when you’re utilizing FBA, and you might also should pay for different prices, like long-term storage, promoting, or premium account companies.

Amazon seller pricing plans

In the long run, Amazon is more likely to be dearer than Shopify, particularly when you’re promoting numerous merchandise (attributable to Amazon’s hefty referral charges)!

6. Buyer help

Final however not least, buyer help.

Shopify provides world-class, 24/7 buyer help, whereas Amazon’s customer support lacks helpfullness and accessibility.

Shopify has a superb help staff that may assist 24/7.

Whether or not you favor reaching out by way of telephone, chat, e mail, or Twitter, it’s all obtainable! Shopify even constructed a big neighborhood discussion board the place you may join with different retailers to be taught and obtain help.

You may as well discover solutions to your questions by means of the Shopify Weblog, tutorials, webinars, and the Shopify Youtube channel.

It’s maybe one of the best help supplied amongst high ecommerce platforms!

Shopify customer support options

Then again, help for Amazon sellers isn’t pretty much as good.

Amazon’s buyer help staff is more durable to succeed in and isn’t as useful. In actual fact, Amazon Vendor Central presently has a 1.1 out of 5-star score on Sitejabber as a result of everybody says Amazon’s help is that dangerous.

Frequent considerations embrace the unhelpfulness of Amazon’s representatives, incapacity to get somebody on the telephone, and a scarcity of replies.

Amazon Seller Central reviews on Sitejabber

The advantages of utilizing Shopify (vs. Amazon)

Superior! You’re now conscious of the principle variations between Shopify and Amazon.

Let’s summarize how these variations translate into the advantages of utilizing Shopify in comparison with Amazon:

Shopify provides full management over the feel and appear of your retailer

Look of your store Shopify vs. Amazon

Shopify provides you full management over your retailer.

You may select your personal area identify, design your personal web site, set your personal delivery and return policy, and extra!

This could be a main benefit if you wish to construct a robust model id for your small business.

In the meantime, on Amazon, sellers compete with tens of millions of others with similar-looking listings, all combating for restricted shelf area.

Shopify provides extra freedom on what merchandise you may promote

When promoting on Amazon, it shouldn’t come as a shock that it’s essential to adhere to Amazon’s insurance policies.

Nonetheless, amongst these insurance policies, there are restrictions on what you may and might’t promote. Under is an inventory of class, product, and content material restrictions on Amazon:

Amazon category, product, and content restrictions

As you may see, there are fairly some restrictions right here!

With Shopify, you may promote something from digital merchandise to bodily items.

Shopify costs fewer charges

One of many key advantages of Shopify is that it costs decrease charges than Amazon.

As we noticed earlier, Amazon costs a hefty referral payment of 8 to fifteen% on each product offered, in addition to different prices. These charges can eat into your earnings when you’re not cautious!

Amazon referral fees

Then again, Shopify costs a flat month-to-month payment plus a small transaction payment for every order.

Which means that Shopify sellers can lower your expenses on charges, particularly in the event that they promote a excessive quantity of merchandise.

Shopify provides you extra choices to your achievement technique

As we mentioned earlier, most Amazon sellers use Success by Amazon (FBA).

And it’s not that FBA or another third-party achievement technique is a foul follow. In actual fact, they’ll work rather well for some companies!

It’s simply that you’ll fewer choices to select from when promoting on Amazon.

As an illustration, utilizing Shopify allows you to begin a dropshipping or print on demand enterprise, which is a lot more durable to do on Amazon attributable to their insurance policies.

How does dropshipping work - Infographic

Shopify has higher customer support

For those who’re caught on one thing, it’s at all times good to have assist obtainable.

And that’s one thing that Shopify provides!

With their 24/7 stay chat function, you’ll at all times have somebody to speak to. And in our expertise, they’re at all times pleasant and useful:

Shopify help when you need it

The advantages of utilizing Amazon (vs. Shopify)

We’ve seen some benefits of utilizing Shopify, however Amazon additionally has some advantages! Let’s test them out:

Faucet into Amazon’s large buyer base

This can be the largest good thing about promoting on Amazon, which receives round 2.5 billion guests each month:

Amazon number of monthly visitors

So, as an alternative of constantly engaged on getting guests to your retailer, you simply want to make sure your product listings have rank and you’re going to get numerous views in your itemizing.

And extra guests equals a better probability of constructing gross sales!

You may reap the benefits of folks’s belief in Amazon

Amazon is a extremely trusted platform with a fame for offering dependable services.

In consequence, clients usually tend to buy on Amazon than on different ecommerce platforms.

This belief additionally extends to the sellers who use Amazon’s platform. As a result of clients belief Amazon, they’re extra more likely to belief the location’s sellers!

People in a row waiting for their order

Amazon has a sophisticated achievement resolution

Amazon limits you in your achievement technique choices, however alternatively, Amazon FBA is a superb resolution.

With Amazon FBA, you ship your merchandise to Amazon, they usually retailer, pack, and ship your merchandise for you. The principle good thing about Amazon FBA is that it’s handy; clients can order merchandise from you and have them shipped straight from Amazon.

Moreover, it provides an answer for reaching quick delivery instances, dealing with returns, storing stock, and scaling your small business!

Amazon FBA homepage

Amazon companies expertise a stronger flywheel impact

The flywheel impact is an idea that may be utilized to many alternative points of life, however it’s notably related to companies.

Briefly, the flywheel impact is the concept that it takes a variety of effort to get your small business up and operating, however as soon as it’s there, it’s simpler to keep up that success!

For Amazon sellers, the flywheel impact could be a highly effective software for long-term success.

At first, your product itemizing is positioned on the backside of the search outcomes. You’ll have to battle by means of the competitors to get a greater rating, however when you get into one of many high spots, gross sales will maintain coming in with out a lot effort out of your facet!

Amazon top search results
Most individuals purchase merchandise from the highest search outcomes

FAQs about Shopify vs. Amazon

Any questions left about Shopify vs. Amazon? If that’s the case, we could reply them under; have a look!

Is Shopify the identical as Amazon?

Shopify will not be the identical as Amazon. Shopify is a platform that permits companies to create their very own on-line shops, whereas Amazon is primarily an internet market.

Is promoting on Shopify higher than on Amazon?

If you wish to run an internet retailer that’s absolutely customizable, provides extra choices to your achievement technique, and costs fewer charges, then promoting on Shopify is best than on Amazon.

Is Shopify going to compete with Amazon?

Whereas Shopify and Amazon are various kinds of platforms, there are some indicators that Shopify will compete with Amazon in some points. For instance, they launched the Shopify Success Community, which provides related advantages to Amazon FBA.

Is Shopify greater than Amazon?

In the intervening time of writing, Shopify’s market capitalization is round $35 billion, whereas Amazon’s is $1.2 trillion (it’s the world’s fifth Most worthy firm). In different phrases, Shopify will not be greater than Amazon.


Earlier than we go to the ultimate verdict, we’ve created a fast abstract of this text for you, so you may simply keep in mind it:

  • The principle distinction between Shopify and Amazon is that Shopify permits sellers to construct their very own on-line retailer, whereas all Amazon sellers function on the identical platform.
  • If you would like extra management over the feel and appear of your small business and model, have extra choices in achievement strategies, and don’t thoughts advertising, Shopify would be the better option for you.
  • If you wish to faucet into Amazon’s buyer base and fame and like the concept of utilizing Amazon FBA, Amazon would be the better option for you.


When selecting between Shopify and Amazon, there’s no proper or mistaken reply.

It is dependent upon your particular wants and objectives as an internet vendor.

If you would like your personal on-line retailer and don’t thoughts doing a bit extra work to market your merchandise, Shopify is a superb alternative.

Nonetheless, when you’re searching for most publicity to potential clients, then Amazon could be a more sensible choice.

We hope this text helped you resolve between the 2, but when not, don’t hesitate to contact us!

Wish to be taught extra about ecommerce?

Prepared to maneuver your on-line retailer to the following stage? Take a look at the articles under:

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