5 Content material Advertising Matters for August 2022

Producing content material advertising matters doesn’t must be daunting. Typically you’ll be able to decide a theme and riff on it.

Content material advertising is the act of making content material, publishing it, and selling it with the goal of attracting, participating, and retaining clients. Content material advertising is usually paired with SEO to assist deliver potential clients to a enterprise’s web site.

Every month since 2014 I’ve created an inventory of content material concepts to encourage retailers. For August 2022, I’m displaying how a single idea or theme can generate many extra concepts.

As I sat down to jot down, one thing concerning the 12 months 2022 attracted me. It was all of the quantity twos, particularly the 22 on the finish. So I began fascinated about content material concepts not just for August however, extra particularly, for August 22, 2022. This date gave me a path to comply with, making it straightforward to generate this listing.

I hope you discover these subject options — and the notion of working down an idea — useful.

1. August 22: Loch Ness Monster Sighted

The Loch Ness Monster — typically referred to as Nessie — is a creature stated to stay in a comparatively giant lake (Loch Ness) within the north of Scotland. Loch Ness is about 23 miles lengthy and as a lot as 788 ft deep.

The primary sighting of this sea monster goes again to the 12 months 564 and the twenty second day of August.

This alleged photograph of the Loch Ness monster was taken in 1934. The picture is essentially believed to be a hoax. Supply: Wikipedia.

Saint Columba was a monk, missionary, and abbot credited with spreading Christianity in Scotland. He was born in 521 AD in Eire, and, after coaching, he got down to convert the pagans.

A biography of Saint Columba written whereas he was alive claimed Nessie was about to assault one other when Columba shouted for the beast to cease and ordered it again into the water.

There have been quite a few sightings of the monster since Columba, however there isn’t a definitive proof that it exists. Some consider Nessie is a fable, whereas others suppose it could possibly be actual.

To your firm’s content material advertising efforts this August, think about using Nessie as inspiration. You may write concerning the Loch Ness Monster itself — becoming for a web-based retailer that sells journey guides or baggage. A images or digital camera store may write an article concerning the numerous Nessie images or movies — and even create certainly one of its personal.

Otherwise you may discover different myths that make sense for your online business or clients.

2. August 22: Eat a Peach Day

To a botanist, peaches are a stone fruit associated to plums, apricots, and nectarines. To an economist, peaches are a preferred meals commodity grown worldwide, with China, Italy, Spain, and the U.S. being the highest producers.

A nutritionist may say that peaches are a very good supply of dietary fiber and nutritional vitamins A and C and that peaches might be eaten contemporary, canned, or baked.

Make the pleasant peach a content material subject in August. Picture: LuAnn Hunt.

However for everybody else, peaches merely style good.

To include peaches and Nationwide Eat a Peach Day into your organization’s content material advertising, write about recipes that function this fruit, describe its well being advantages, or focus on storage and preservation suggestions.

You may additionally write concerning the historical past of peaches and their completely different varieties.

Whereas they’re a pure subject for culinary shops, peaches is perhaps a refreshing content material thought for a lot of different companies.

3. August 22: Tooth Fairy Day

The tooth fairy is a legendary creature — not in contrast to Nessie — who leaves cash underneath a baby’s pillow when that little fellow or misses loses a tooth.

Some argue that the tooth fairy story originated in Europe and was dropped at America by immigrants. There are various completely different variations of the story, however all of them share the identical premise: a creature comes to gather enamel in trade for a reward.

Others recommend that the story is a type of well being training propaganda created within the early twentieth century to assist promote good dental hygiene. The American Dental Affiliation, for instance, recommends that all of us get not less than two enamel cleanings per 12 months. For that reason, there are two nationwide Tooth Fairy Days in america, February 28 and August 22.

May the tooth fairy be a technique to get children to care about their enamel? Picture: Toa Heftiba.

Content material entrepreneurs may inform the origin of the tooth fairy (a factual model or a brand new made-up one), deal with recommendation for fogeys, or function dental merchandise. The subject may work for on-line shops that promote something from toys to toothpaste.

4. August 22: Invoice Parcells’ Birthday

Invoice Parcells is a retired American soccer coach who labored within the Nationwide Soccer League for greater than 30 years, together with serving as an NFL head coach for 19 seasons.

A comparatively younger Invoice Parcells poses with a falcon in 1978 when he coached on the U.S. Air Pressure Academy. Supply: Wikipedia.

Parcells led 5 groups to the playoffs and gained two Tremendous Bowl titles with the Giants in 1987 and 1991. He’s thought-about among the best coaches in NFL historical past and in 2013 was inducted into the Professional Soccer Corridor of Fame.

On August 22, 2022, Parcell turns 81.

For content material entrepreneurs at retail sporting items or memorabilia retailers, Parcells’ birthday is a superb time to jot down about his life and profession, spotlight a few of his well-known quotes, or focus on his teaching model and the way it has influenced others. You may additionally profile some gamers he coached who had profitable NFL careers.

5. August 22: Liquid Cleaning soap Patented

The writers and video creators liable for content material advertising at cleaning soap producers and retailers are undoubtedly consultants at stain elimination, deodorizing, and common family upkeep.

However the idea of cleansing extends past cleaning soap. For instance, eradicating the scent of smoke or sweat from garments might be difficult. Three common suggestions don’t contain conventional detergent.

• Use white vinegar.
• Soak in baking soda and water.
• Add lemon juice to your load of laundry.

Liquid cleaning soap was first patented on August 22, 1865. Picture: Matthew Tkocz.

The primary U.S. patent for liquid cleaning soap (No. 49,561) was awarded on August 22, 1865, to at least one William Sheppard of New York.

Therefore entrepreneurs may create content material about Sheppard’s unique invention or increase into non-traditional cleansing alternate options.